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"OKRs often get confused for strategy. One of the most common mistakes I’ve seen is teams that confuse their OKRs for a broader strategy. If you observe this happening in your organization, my advice is to suggest that the two rituals get disconnected from each other. Defining strategy comes first."

I have also observed this to be a common failure point & point of confusion. My only additional perspective on this is that strategy has a continuous, iterative, evolving component to it. Which means that your OKRs will need to evolve in conjunction - which ties to another good point you make in the post Lane!

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Super insightful! Thanks for sharing.

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