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Process is not the product: the shadow of rituals
One thing I left out when chatting with Lenny on his podcast.
Last week I got to speak with Lenny on his podcast. It’s always fun to chat with someone like him who asks such insightful questions based on a deep knowledge of the space. And we talked a lot about rituals of course — it’s one of the topics of this newsletter and one that I’m passionate about.
But after our chat, I couldn’t help but think of one big thing I left out. It’s something that I regularly remind our team of at Coda. That is: process is not the product.
As a PM, I think it’s easy to fall into this trap. You write a great doc that everyone agrees upon. You lead a great brainstorm that gets everyone excited. You make it through a tough product review to get the team aligned. That’s all really important. And it’s great to feel a sense of pride when part of the process has been executed well. But, it’s not shipping... Progress in the process should not be confused with getting valuable improvements in the hands of customers.
You should always feel a sense of urgency toward getting the feature, the improvement, the new messaging, whatever it is — in the hands of customers. When in doubt, run toward making a customer happy.
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